Dec

18

2018

5 Common Marketing Automation Mistakes to Avoid

Marketing Automation is proven to save time, money and help your business grow when implemented successfully. As experts in Marketing Automation, we have put together a selection of the most common mistakes so that you can avoid them. Identifying and implementing a clear strategy for your Marketing Automation campaign is...
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Dec

6

2018

Lead Nurturing: How to Map your Content to your Buyer’s Journey

Potential buyers require additional information about products and services to help them make the decision to purchase. Understanding the buyer’s journey and the type of information they are looking for at each stage can help you nurture your leads and tailor your content to them. There are three stages...
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Nov

22

2018

What is Lead Nurturing and How Can Email Automation Help?

Lead nurturing is about building relationships with leads over time and continuing to engage them until they are ready to buy. According to DemandGen Report, lead nurturing can produce on average a 20% increase in sales opportunities. Lead nurturing involves listening to the needs of prospects and providing the information and...
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Nov

5

2018

Can Small Businesses Benefit from Marketing Automation?

Many small businesses often feel that they would not benefit from Marketing Automation, but the truth is that Marketing Automation can help small businesses gain a competitive edge over their competitors and larger rivals. Larger companies are more likely to have more resources available to them when it comes to...
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Oct

25

2018

How Can You Perfect Your Email Automation?

A well-designed Email Automation campaign can deliver great results for your business whether you are looking to nurture and retain existing customers or attract new ones. Email Automation helps you communicate the right messages at the right time for better results than broadcast emails. Email Automation is all about catching...
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Oct

10

2018

How Can You Improve Customer Retention With Email Automation?

To succeed in growing your business it is essential that you focus heavily on new customer acquisition. But retaining the customers you have already secured is as equally important and can be a more effective use of your marketing budget. There are many benefits of having a strong customer retention...
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Sep

24

2018

Using SharpSpring Social to Manage your Social Media Marketing

Social Media Marketing combined with Marketing Automation can pack a powerful punch and achieve great results for your business. One of the many benefits of SharpSpring Social is being able to post to your social media channels via one, easy-to-use platform SharpSpring has many features that make it easy to...
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Sep

5

2018

How Can Webinars Enhance your Marketing and Sales Funnel?

Consumers today have greater control of the purchasing process, they’ve harnessed the power of internet search and are already 70% of the way through a process of deciding who they want to buy from. As such businesses need to re-invent how they connect with and respond to their target audiences....
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Aug

23

2018

Why Should the Education Sector Adopt Marketing Automation?

Discover how Marketing Automation can be used as a core communication tool to help drive enrolments for further and higher education. While they certainly still have their place, traditional methods of driving student enrolment such as printed prospectuses are not always as effective in today’s technology-driven world. Marketing Automation...
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Jul

19

2018

How Could you Automate your Content Marketing?

Creating great content that specifically addresses the problems and needs of your potential customers, not only attracts qualified prospects, it builds trust and credibility for your business, and in your products and services. Founder of Microsoft, Bill Gates understood the importance of content back in 1996 when he declared that “content...
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