Aug

23

2018

Why Should the Education Sector Adopt Marketing Automation?

Discover how Marketing Automation can be used as a core communication tool to help drive enrolments for further and higher education. While they certainly still have their place, traditional methods of driving student enrolment such as printed prospectuses are not always as effective in today’s technology-driven world. Marketing Automation...
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Jul

19

2018

How Could you Automate your Content Marketing?

Creating great content that specifically addresses the problems and needs of your potential customers, not only attracts qualified prospects, it builds trust and credibility for your business, and in your products and services. Founder of Microsoft, Bill Gates understood the importance of content back in 1996 when he declared that “content...
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Jun

15

2018

Understanding the Inbound Marketing Methodology

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online. The Inbound Marketing methodology is designed to attract people to your company and centres around earning your audience’s interest rather than focusing on their buying attention with sales...
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Apr

26

2018

4 Ways to Boost Sales with Marketing Automation

One of the main objectives companies have when undertaking any form of marketing is to boost sales and increase revenue. To achieve this companies have to ensure that their sales and marketing efforts are working together to capture customer data and nurture leads until the final sale. Marketing Automation helps...
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Feb

22

2018

A Review of the Top 6 Marketing Automation Platforms

Compare brands, check out features and then make a balanced decision There are a number of key players in the Marketing Automation Platform software market.  These include: SharpSpring, Marketo, HubSpot, InfusionSoft, Pardot and ActOn.  There are many others, of course, but these are recognised brand and market leaders. ...
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Feb

13

2018

5 Hidden Marketing Automation Features

Why do so many B2B companies use Marketing Automation?  Because it works! Marketing Automation Platforms (MAPs) are packed with feature-rich functions that help to attract, nurture, convert and close sales leads as they travel through the sales funnel. 90% of customers will come to you when they are ready,...
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Feb

5

2018

We’ve already got a CRM system.  Why do we need Marketing Automation?

A CRM is quite different to marketing automation – the two can co-exist, but having a solution that brings them together can be very powerful.  Some people confuse Marketing Automation with CRM systems.  But the reality is, they can co-exist, but are often better off together.  Do you...
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Jan

29

2018

Is Marketing Automation just another gimmick?

Gimmicks come and go – but Marketing Automation is here to stay Online marketing is advancing at a rapid pace. New gimmicks appear, get press exposure and then some stay and some go!  It can be a real challenge to know where (and in what) to invest time and resources....
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Jan

22

2018

Is Marketing Automation a costly investment?

SharpSpring is highly affordable in comparison to other automation platforms If you take just one action from this blog post, then make sure you download our Automation Comparison Tool by clicking the below image.  This compares the top 6 Marketing Automation platforms and will give you an indication of the...
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Jan

16

2018

I’ve heard of Inbound Marketing, but what exactly is it?

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online. In recent years, the way people buy has changed because of the internet.  Prior to the rise of the internet, traditional outbound marketing activities like an exhibition presence,...
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