Jun

15

2018

Understanding the Inbound Marketing Methodology

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online. The Inbound Marketing methodology is designed to attract people to your company and centres around earning your audience’s interest rather than focusing on their buying attention with sales...
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Apr

26

2018

4 Ways to Boost Sales with Marketing Automation

One of the main objectives companies have when undertaking any form of marketing is to boost sales and increase revenue. To achieve this companies have to ensure that their sales and marketing efforts are working together to capture customer data and nurture leads until the final sale. Marketing Automation helps...
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Feb

22

2018

A Review of the Top 6 Marketing Automation Platforms

Compare brands, check out features and then make a balanced decision There are a number of key players in the Marketing Automation Platform software market.  These include: SharpSpring, Marketo, HubSpot, InfusionSoft, Pardot and ActOn.  There are many others, of course, but these are recognised brand and market leaders. ...
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Feb

13

2018

5 Hidden Marketing Automation Features

Why do so many B2B companies use Marketing Automation?  Because it works! Marketing Automation Platforms (MAPs) are packed with feature-rich functions that help to attract, nurture, convert and close sales leads as they travel through the sales funnel. 90% of customers will come to you when they are ready,...
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Feb

5

2018

We’ve already got a CRM system.  Why do we need Marketing Automation?

A CRM is quite different to marketing automation – the two can co-exist, but having a solution that brings them together can be very powerful.  Some people confuse Marketing Automation with CRM systems.  But the reality is, they can co-exist, but are often better off together.  Do you...
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Jan

29

2018

Is Marketing Automation just another gimmick?

Gimmicks come and go – but Marketing Automation is here to stay Online marketing is advancing at a rapid pace. New gimmicks appear, get press exposure and then some stay and some go!  It can be a real challenge to know where (and in what) to invest time and resources....
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Jan

22

2018

Is Marketing Automation a costly investment?

SharpSpring is highly affordable in comparison to other automation platforms If you take just one action from this blog post, then make sure you download our Automation Comparison Tool by clicking the below image.  This compares the top 6 Marketing Automation platforms and will give you an indication of the...
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Jan

16

2018

I’ve heard of Inbound Marketing, but what exactly is it?

Inbound Marketing is a method of guiding your customers to you, by simply providing them with access to great content online. In recent years, the way people buy has changed because of the internet.  Prior to the rise of the internet, traditional outbound marketing activities like an exhibition presence,...
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Jan

11

2018

How can my sales team benefit from Marketing Automation?

Simply put, your sales team can find more prospects and develop them into qualified interested leads to convert Internet searches have provided buyers with a simple way to find and vet suppliers.  Such that 90% of your potential customers prefer to contact you when they are ready, rather than the...
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Jan

8

2018

Simple guide – marketing automation v email service provider

Do you know that you can segment your leads into smart lists, score and monitor lead behaviours right through the sales cycle with Marketing Automation - in ways that ESPs can’t? With over 70% of the buying process complete before any contact with your sales rep, you need to be...
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