SharpSpring Social Makes Managing your Social Media Marketing Easy
24 Sep 2018
Social Media Marketing combined with Marketing Automation can pack a powerful punch and achieve great results for your business. One of the many benefits of SharpSpring Social is being able to post to your social media channels via one, easy-to-use platform
SharpSpring has many features that make it easy to manage your digital marketing strategy from one central hub. Additionally, it helps you to create and schedule posts to LinkedIn, Facebook, and Twitter. And it can also show you how users are interacting with your brand through its social listening feature.
By fully integrating social media management with Marketing Automation, SharpSpring Social enables you to increase brand awareness, generate leads and boost customer engagement. Users can identify hot prospects by adjusting lead scores based on social activity.
Let’s take a look at some of the key functions of SharpSpring Social and how they can help you.
Connecting Social Media Platforms to SharpSpring
Connecting your Twitter, LinkedIn, and Facebook accounts to SharpSpring is simple. All you need is your login details for each social media platform you want to connect to. You can connect your social media platforms via the settings menu in the SharpSpring toolbar.
When you open the settings menu and you’ll find the social media section under the features menu. In the social media settings menu, you can easily add your social media channels via the add connection button. and following the instructions for each platform.
What is the Content Calendar?
The Content Calendar allows you to create, schedule and publish social posts directly to Facebook, LinkedIn and Twitter. Once you have created your post, you need to select which social channels you would like to publish to. Once you’ve chosen the date and time you want it to post, your post will appear in the Content Calendar. These will appear alongside any of your other Marketing Automation activities, such as emails.
Having full visibility of what will be published when and where will help you better manage your digital marketing campaigns. And this helps give everyone in your team full visibility of what is happening.
Often with one team looking after email marketing and another looking after social media marketing, the approach can be disjointed. But by using a platform such as SharpSpring to manage both. Enabling you to create a seamless and joined-up approach to your digital marketing strategy.
Publishing posts to multiple social media platforms
One of the biggest time-saving benefits of using SharpSpring Social for managing your social media marketing campaign is the ability to publish a post to multiple platforms. Before you create your post you can select which of your connected social media platforms you would like to post onto.
You can now create one post that can be published on Twitter, LinkedIn, and Facebook. Saving you having to create three identical posts for each platform. This also helps you to ensure consistent messaging across your social media platforms so each is kept up to date.
If you are interested in combining your Marketing Automation and Social Media Marketing via SharpSpring, why not get in touch with us to arrange your free SharpSpring Demo to see how it could help your business.
Request your free SharpSpring Demo
Learn how SharpSpring works, what it can do for you, and why businesses need it. See how the different features and functions work and what it costs, and much more. This won’t cost anything, just 20 minutes of your time and in return, you’ll be truly amazed by what Marketing Automation will do for your business.
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