Posted by Marketing & PR on 7 Jan 2019
Email marketing is one of the most effective marketing tools available to businesses. According to Marketing Week 73% of marketers rate email as the number one digital channel for ROI. Email Automation helps you make sure you are sending the right messages at the right time to your audience.
As such an effective tool for your business, it is essential that you make the most of your email marketing and one of the best ways to do this is to adopt Email Automation.
Whether you are already using Email Automation or are thinking of adopting it, let’s take a look at some of the Email Automation trends in 2019 that can help shape how your business uses Email Automation.
Automating a task such as sending emails doesn’t mean you are compromising on personalisation or audience targetting. In fact, Email Automation can help you make sure your emails are highly targeted and tailored to the needs and interests of your target audience.
Throughout 2019, target automation will continue to be at the forefront of businesses Email Automation strategies. Gone are the days of the scattergun approach, businesses using Email automation have access to detailed data about their target audience and how they interact with their business to help them ensure they are communicating the right messages at the right time.
Quality Email Lists
Keeping on top of the quality of your email lists has historically been a challenge for many businesses. How can you know if your emails are being opened or sent to dead email accounts? Pruning your email list is not a new concept, but Email Automation makes the task a lot easier and this is set to be a big focus in 2019.
Businesses are recognising its better to have smaller high-quality lists than large email lists that are full of cold leads or dead email accounts. Concentrating on your most active subscribers in 2019 can help you deliver a great ROI.
Email Automation is a great tool for your business, but it is important to remember that it still needs a personal touch. You can add personal touches to your Email Automation campaign by tailoring your content to the interests and needs of your audience, segmenting your audience based on interests, location or user behaviour to help you plan the types of content you send to them.
Email Automation enables you to learn about your customers, what they like, what they don’t like and how they respond to certain messages. Being armed with this information can help you ensure the email communication from your business feels personal.
If you would like to discover how Marketing Automation could help you grow your business and help you stand out from your competitors, request your free SharpSpring demo.
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