Posted by Marketing on 28 Dec 2017
Video is here to stay
We are all consuming more and more film. By the year 2020, it’s estimated that over 4/5ths of internet traffic will come from video.
Online audiences engage with film more easily, at a deeper level and for longer than traditional written online content. This audience engagement leads directly to more sales for your business.
With an increase in the number of people watching films to find out about things, learn about products, understand the capabilities of software etc, video presents businesses with an amazing opportunity to create entertaining and shareable content that prospects and customers want to watch.
A trend that is part of the new and evolving buyer-led landscape
This is all part and parcel of the new and evolving buyer-led landscape, fuelled by the internet and availability of mobile technologies.
With over 90% of buyers saying they will contact you when they are ready to move, rather than the other way around, businesses need to find ways of digitally connecting (and influencing) buyers, and providing content in ways that they prefer.
What’s in the video guide
Our video guide explains the main purpose of film in content marketing, which age groups are watching videos and the key business benefits and opportunities it creates.
Video has the capability to supercharge your Sales and Marketing Automation, leading to more sales and more success!
The question is - are you making the most of it? Download our FREE video guide here
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