How Can you Convert your Webinar Leads into Customers?

Posted by Marketing & PR on 11 Oct 2019

How Can you Convert your Webinar Leads into Customers?

73% of B2B marketing and sales leaders agree that webinars are one of the best ways to generate high-quality sales leads. But once you have generated these leads, how do you convert them into paying customers?

Webinar marketing is a key inbound tactic for many businesses. But hosting a great webinar is only the first step. To ensure you convert your newly generated leads into sales it’s imperative that you follow up with a strong post-webinar marketing strategy.

“According to Medium, 41% of attendees prefer webinars that run are 30-40 minutes long”

There are a number of ways you can do this, and one of the most important aspects is not letting the relationship go cold. By this, we don’t mean bombarding them with daily emails or phone calls, but by following up with useful content that keeps them engaged with your company and your brand.

Let’s take a look at some of the best ways you can get the most out of your webinars for lead generation and nurturing.

Ask for Feedback

Many webinar platforms have a feature that allows you to poll or survey your audience, platforms like Zoom and GoToWebinar can help you create customised polls to get their feedback. Consider asking questions that will help you gain a better understanding of their interests or knowledge in the topic you are discussing.

Asking for feedback and asking your audience to complete a survey can help you create more relevant content to nurture your leads, identify which leads are sales-ready and keeps the relationship alive.

Make your Webinar Available On-Demand

While a live webinar is a great way to create new leads, it doesn’t have to only reach those that attended. Post your webinar to your website and make it available to watch on-demand at a time that is convenient for your prospects.

Spread the word that your webinar is available to watch by creating a suite of social posts promoting the event and also consider an email campaign to those who attended and may want to watch again, those who registered but didn’t attend and those in your email list that may be interested.

You may want to consider setting your on-demand webinar up as a gated lead magnet, so you can collect people’s email addresses and basic information before they can access it.

Send Thank You Emails

After the webinar has ended send thank you emails to the attendees and invite them to request a call back to ask any questions or direct them to more content they can download that may also be of interest.

This is a great way of not only keeping the lines of communication open but also helps with nurturing and nudging your newly acquired leads further along the customer funnel and closer to becoming a customer.

Prioritise your Leads

Evaluate your leads to determine which are the most and least ready to convert into paying customers at this point in the nurturing process. Your marketing automation software, for example, should have lead tracking capabilities. This makes it easy to see how individual leads have interacted with your emails, webinars, social events and more.

You can also use information gathered directly from your webinar to measure audience interest. Your webinar software should offer analytics reports showing how much the individual attendees engaged. Their responses to your polls and post-webinar surveys can also help you determine which are your hottest leads.

If you would like to see how SharpSpring can help you make the most of your webinars and help you convert webinar leads into customers, request your free demo.

Request your free SharpSpring Demo

Learn how SharpSpring works, what it can do, why businesses need it, how the different features and functions work, what it costs, and much more. This won’t cost anything, just 20 minutes of your time, in return, you’ll be truly amazed by what Marketing Automation will do for your business.

Live Demo

Perfect is a SharpSpring Platinum Partner and Leading Customer Acquisition Agency specialising in Sales Lead Generation, through Marketing Automation. If you find our blog interesting then please take 2 minutes to make contact, so you can start benefiting from our experience and ideas.

Watch Demo

SharpSpring Demo?

Reserve your spot today!

Arrange Demo
Marketing Automation Playbook

Increase Sales Leads

Apply automation to your business.

Download Playbook

Subscribe to blog updates

Recent blog posts

Why Should Businesses use Interactive Content?
How Can you Convert your Webinar Leads into Customers?
3 of the Biggest Trends in Marketing Automation in 2019
How can you Take Personalisation to the Next Level?

Archive

Tags

why marketing automation webinars social media sharpspring gold partner sharpspring demo sharpspring agency sharpspring sales people vs automation sales automation personalisation online demo marketing automation roi marketing automation pricing marketing automation crm marketing automation lead nurturing lead generation inbound marketing generate sales leads email vs automation email marketing email automation customer retention customer journey crm vs automation cost of marketing automation conversion content marketing automation benefits ai