A MAP (marketing automation platform) converts anonymous website visitors into prospects, tracks their interests, and leads then through the sales funnel, providing regular, automated content so that they can learn more about you, and start to trust in your brand.
By tracking and profiling visitors, identifying their needs and giving them valuable content, you can connect with prospects on a level that they want and expect, and then start to build a relationship with them early on in the buying process.
With 70% of the buying decision already made before a buyer even contacts your sales team, marketing automation helps businesses to re-claim the power, to drive more sales, increase conversions and prove ROI.
Highlight more prospects
Build lasting relationships early on in the buying process
Increase sales conversion rates
Respond to the changing face of the marketing and sales landscape
According to a recent Business Products Buyer Survey, 80% of decision-makers now find their potential supplier, and 90% say that when they are ready they will come and find you.
The point is the internet has dramatically changed the sales and marketing landscape, and created a need for marketing automation.
With the prospect of generating more sales-ready leads, at a fraction of the cost, it’s no surprise that 51% of B2B companies are now using marketing automation software to optimise their sales and marketing activities.
We understand what marketing automation can do and how it can help your business to reach today’s internet-connected buyer. Do you?
Download our free article‘Can you grow your business with marketing automation?’
This gives more insight into the benefits of using Sharpspring automation software, how it can drives sales, help to nurture leads through the sales funnel and increase conversions.